Growth Hacker vs Growth Samurai

A growth hacker is a person that is great at identifying and executing tactics that will optimize a sales funnel. They can:

  • Find opportunities that drive traffic to their product
  • Generate leads by incentivising their customer to share personal information or show buying intent. 
  • Convert leads to sales

A growth hacker is very tactical and will do wonders in a startup. 

A Growth Samurai is a person that can grow an operation beyond the startup phase. A Growth Samurai can perform the tactical functions of a growth hacker but has the adeptness to go beyond the startup phase and manage a growing enterprise. 

Many startup founders are very good at startups but lack the skills to transition into a strategic management role once the company outgrows them. A Growth Samurai has the strategic proficiency to manage a growing enterprise. 

A Growth Samurai can: 

  • Position an organization within a competitive landscape
  • Create processes for growth (as opposed to executing on growth hacking tactics)
  • Create a culture within an organization that incentivizes sustainable growth 
  • Make difficult organizational decisions  

All Growth Samurais are growth hackers but not all growth hackers are Growth Samurais.

Published by

Gísli Eyland

There are just too many interesting things going on

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