To a Growth Samurai, growth is a meaningless term unless is it preceded by an adjective. A Growth Samurai is looking for:
- Organic Growth
- Sustainable Growth
- Profitable Growth
Organic growth is the strongest indicator that you are doing something right. If traffic numbers or sales are growing disproportionally faster than your sales efforts it means that your sales efforts are getting more efficient. This can mean that you are getting positive word-of-mouth, that your marketing content is getting social engagement or being ranked on search engines or that you are retaining your customers.
Growing sustainable means that you are growing your business without having to finance it externally. Almost all startups require funding in the early stages of the lifecycle but eventually, they will need to become sustainable and able to grow using internal resources.
The ultimate goal of any business is to create wealth. A company won’t create wealth unless it captures value. Many companies manage to create a lot of value for their customers but fail to capture the value and turn profits.
A Growth Samurai understands that growth is meaningless unless it creates value for customers and owners alike.